BraveHeart Nation App
Project Overview
Understanding The Client's Problem
The client, BraveHeartNation, sought to create an app that could serve as a central hub for their growing global community, addressing their need for a platform that promotes connection, learning, and empowerment. Their primary challenge was providing an accessible and intuitive tool where users could easily engage with their holistic health programs, register for events, and connect with like-minded individuals.
Getting To Know Their Audience
To design an app that resonates with BraveHeartNation’s audience, predominantly individuals in their 50s, I focused on understanding their values, preferences, and tech comfort levels. This demographic often seeks tools that are straightforward, visually accessible, and aligned with their goals of self-improvement and holistic well-being. Through research and discussions with the client, I learned that their audience values meaningful connection, practical guidance, and ease of use,
Competitor Analysis
BraveHeartNation operates in a competitive landscape alongside other holistic health and wellness platforms offering online courses, certifications, and community-building tools. Key competitors include organizations like Gaia and Mindvalley, which focus on personal growth and expanded consciousness. While these competitors emphasize broad spiritual and self-development themes, Braveheart Nation differentiates itself through a specialized focus on practical, hands-on health certifications and a strong emphasis on fostering a supportive, interconnected community.
Project Scope
User Research
App Strategy
UI Design
Prototyping
Design System
Landing Page
Defining the Art Direction
For the art direction, I aimed to evolve BraveHeartNation's existing branding, which prominently features purple and gold, to create a more sophisticated and tech-forward aesthetic. These colors were retained as the foundation, symbolizing wisdom, transformation, and abundance, while being enhanced with gradients, modern typography, and clean design elements to convey a contemporary feel.
UX UI Design
After working with the client to define the art direction and finishing the User Research, we proceeded to design and development. This project was designed in Figma.
Final Product
Client Sucess
The launch of the Braveheart Nation app marked a significant milestone in the client's journey, enabling them to connect with their audience in a more impactful and accessible way. The app has been well-received, with users praising its intuitive design, easy navigation, and alignment with the brand's mission of fostering holistic growth and community. By creating a centralized hub for programs, events, and resources, the app has expanded Braveheart Nation’s reach, strengthened community engagement, and positioned them as a leader in the holistic health and wellness space. This success reflects the seamless collaboration between understanding the client’s vision and delivering a solution that empowers their audience.
CONTACT US
Have a project in mind? Want to talk about design or fashion? Go for a coffee? Email me at joel.wme@gmail.com or send me message using the form.